Local SEO
Rank your website and Google Business listing for local search keywords and outrank your competitors
What we deliver.
Why is Local SEO Important?
Local SEO is important for several reasons. First and foremost, it helps businesses connect with their target audience in a specific geographical area. By optimising their online presence for local search, businesses can improve their visibility to potential customers actively seeking products or services in their local area.
Google My Business Listing
The Google My Business (GMB) listing is a powerful tool that helps businesses to establish an online presence and connect with their target audience in local search results. When someone searches for a business name or relevant keywords, the GMB listing appears on the right side of the Google search results page, displaying key information about the business.
Local SEO Google My Business Ranking Factors
Regarding ranking factors for Google My Business (GMB), there are several essential aspects to consider.
Our Local Search Optimisation Process
Review Collection & Management
Personal reviews and recommendations are one of the biggest ways that we determine whether we will purchase a product or service from a business. It is no surprise that positive reviews are one of the biggest ranking factors that can affect your GMB listing. We have developed a tool that allows you to easily collect feedback from your customers and target positive feedback to leave a review on either your Google or Facebook page. Any negative feedback will be sent back to you to be able to follow up with your customer and improve their experience
Google Business Listing Management
Managing and optimising your Google My Business (GMB) listing is essential to local SEO. Our Local SEO service handles this task for you, ensuring that your GMB listing is up-to-date and fully optimised. We will regularly monitor and update your business information such as address, phone number, business hours, and website URL to ensure accuracy. Additionally, we will optimise your listing with relevant keywords, enticing descriptions, and high-quality images. By managing and optimising your GMB listing on an ongoing basis, we help improve your local search visibility, attract more customers, and enhance your overall online presence.
Website Local SEO On-Page Optimisation
If your business provides services in one area, such as a tradesman or a restaurant providing services to Adelaide or Sydney, we can specifically target landing pages to rank for those location-based keywords such as “Adelaide solar electrician” etc by including your service location throughout the copywriting on your website. Some online marketers go overboard and the end result is a page that has been obviously crammed full of local suburbs around you and ultimately not helpful to the customer, we have found that this approach provides no impact to local search results. Google is smart enough to know the surrounding suburbs to your business, you don’t need to include a list of all of them on your website.
Directory Listing Building
One of the low-hanging fruit to quickly build links from other websites back to yours is the use of business directories. These websites rank many different businesses by categories and often offer free listings which businesses can register for. When we start your local SEO plan, one of the first actions we will take is to register your business for a minimum of 5 local business directories relevant to your local area
Adelaide Local SEO Competitor Audit
Conducting a competitor audit allows you to gain valuable insights into your competitors’ performance in Google Search. By analyzing their strategies, you can identify areas where they are excelling and understand what is needed to outrank them. This audit typically involves examining their website structure, content, backlink profile, keyword targeting, and overall online presence. By understanding their strengths and weaknesses, you can develop a strategy to improve your own website and optimise your SEO efforts to surpass them in search engine rankings. A competitor audit provides crucial information for staying competitive and enhancing your online visibility.
– How Do You Know if You Need Local SEO?
If your business operates in a specific geographical area and relies on local customers, then you likely need local SEO. Local SEO helps businesses improve their visibility in local search results, making it easier for potential customers to find them when searching for products or services in their area. If your business has a physical location, serves a specific local market, or relies on local search traffic, investing in local SEO can be highly beneficial.
– What’s The Difference Between SEO and Local SEO?
SEO (search engine optimization) focuses on improving a website’s visibility and organic search rankings in search engines for relevant keywords. It involves optimizing various on-page and off-page factors to increase the overall website visibility in search results. On the other hand, local SEO is a subset of SEO that specifically targets local search visibility. It aims to improve a business’s online presence in local search results, such as Google Maps and localized search queries. Local SEO focuses on optimization techniques like creating and optimizing Google My Business listings, acquiring local citations, getting positive reviews, and optimizing for location-specific keywords.
– Can You get Rid of Negative Reviews & Press?
While you cannot directly remove negative reviews or press, there are strategies to mitigate their impact. For negative reviews, it’s important to respond promptly and professionally. Address the customer’s concerns and try to resolve their issue to demonstrate good customer service. Encouraging satisfied customers to leave positive reviews can also help balance out negative ones. When it comes to negative press, it’s essential to proactively manage your online reputation by publishing positive content, addressing any inaccuracies, and working to build a positive brand image. You can also seek legal advice if the negative press is false or defamatory, as there may be options for correction or removal.