Guides, how-tos and honest takes on growing your business online — no jargon, no fluff.
Marketing to general practitioners is the part of specialist practice marketing that most marketers and practice managers skip. It’s an odd thing to skip. Plenty of patients walk into their GP’s office knowing they need to see a specialist, but with no idea which one. The GP makes that call. And if your practice isn’t…
AI has quickly become part of everyday life. More and more consumers are using generative chat tools like ChatGPT, Claude, Gemini and Perplexity to compare their options before they buy. They are not necessarily searching Google less, but they are increasingly doing their research inside a chat window and arriving at your website already narrowed…
Why AHPRA Regulates Health Advertising Ahpra stands for the Australian Health Practitioner Regulation Agency and is the national regulatory body for the medical industry across Australia. Ahpra works with 15 national boards to regulate 16 distinct health professions, including medicine, nursing and midwifery, physiotherapy, dentistry, etc. As part of these regulations, Ahpra provides practitioners with…
A common question we get from clients is whether they should use SEO or Google Ads, and, more importantly, what the difference between the two actually is.
Getting a negative review on Google can be a very stressful incident for any business owner, but it doesn’t have to be. A part of running any business for a
Let’s have a chat about your Google reviews, why they’re so brilliant for local SEO (increasing your visibility and attracting new customers) and how you can
Most businesses can showcase their reviews online as if they were prized gold medals. The healthcare industry, however, is quite different. And not only is it
If you've ever felt like AHPRA is a fence around your marketing and Google's a wall on the other side of it, you're not alone. Most practices write less
There is a version of medical blogging that looks great on paper. Traffic is up. Sessions are climbing. The monthly report shows hundreds of new visitors
Artificial intelligence writing tools are everywhere right now. From ChatGPT to Jasper to built-in AI assistants inside content management platforms, the
