Guides, how-tos and honest takes — filtered to this topic.
Marketing to general practitioners is the part of specialist practice marketing that most marketers and practice managers skip. It’s an odd thing to skip. Plenty of patients walk into their GP’s office knowing they need to see a specialist, but with no idea which one. The GP makes that call. And if your practice isn’t…
Why AHPRA Regulates Health Advertising Ahpra stands for the Australian Health Practitioner Regulation Agency and is the national regulatory body for the medical industry across Australia. Ahpra works with 15 national boards to regulate 16 distinct health professions, including medicine, nursing and midwifery, physiotherapy, dentistry, etc. As part of these regulations, Ahpra provides practitioners with…
Most businesses can showcase their reviews online as if they were prized gold medals. The healthcare industry, however, is quite different. And not only is it
If you've ever felt like AHPRA is a fence around your marketing and Google's a wall on the other side of it, you're not alone. Most practices write less
There is a version of medical blogging that looks great on paper. Traffic is up. Sessions are climbing. The monthly report shows hundreds of new visitors
Artificial intelligence writing tools are everywhere right now. From ChatGPT to Jasper to built-in AI assistants inside content management platforms, the
The Australian Health Practitioner Health Regulation Agency (Ahpra) guidelines for advertising non-surgical cosmetic treatments officially came into effect on
Advertising plays a significant role in driving demand for cosmetic surgery, unlike most other regulated health services, which are primarily therapeutic.
Social media is one of the most powerful tools for advertising and connecting with people all over the world, and medical professionals in Australia are in no
