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Medical marketing —
Compliant marketing systems that bring in patients.
Today, every doctor and medical professional needs a website. But it can't be any website. Medical websites must meet high standards — and it pays to do it right. With 15+ years of combined experience in the medical field, we know what's required.
15+ years in medical
AHPRA + TGA compliance-aware copywriting
★★★★★ 5.0 from 31 Google reviews
The reality —
Medical marketing is genuinely hard.
Every element — design, technical SEO, content, functionality — has to be considered, and above all it has to be compliant. Here's what makes marketing a medical practice different from everything else.
What we do for medical marketing —
Six services. All medical-marketing specialised.
Everything we offer is configured specifically for medical marketing. The principles are the same; the execution is completely different.
AHPRA + TGA compliance —
Meeting the standards. Not bending the rules.
Complying with AHPRA advertising guidelines and the TGA code for advertising regulated products is non-negotiable. Our copywriters know the terrain, so they'll help you avoid nasty audits. Better still, they'll highlight your sound professional values and help readers make clearer, more confident decisions about their care.
Get a free audit ›What our compliance audit delivers
Common questions —
Medical Marketing FAQ.
The questions we're asked most often by medical practices and allied health professionals.
Ask us anything ›What types of clinics do you work with?
We work with a variety of medical clinics and practitioners — doctors, medical specialists, surgeons and registered cosmetic nurses. We also work with allied health professionals like dentists, physiotherapists, occupational therapists, speech therapists and podiatrists.
When should I redesign my healthcare website?
If your website is receiving a lot of traffic from visitors who convert to patients, and you feel it meets your professional standards, there’s no need to change. However, if it’s letting you down in any way, it may be time for a redesign.
I'm very time poor, but should I blog?
A blog is still an excellent way to drive traffic to your website. It also helps create trust and demonstrate your expertise and authority. Ideally, most websites should publish regular blog articles — but if that’s too difficult, our content marketing service handles it for you.
Do you provide reporting and analytics?
Yes — we strongly believe in marketing being an investment, and just like any investment you need to measure the return. We send you a report every three months so you can see how your project is tracking.
Does paid advertising work for medical practices?
Yes. Google Ads allow your practice to appear at the top of search results for specific keywords. We manage campaigns end-to-end — keyword research, ad creation, ongoing optimisation — ensuring your budget reaches the right patients at the right time.
What does a compliance audit involve?
We run your website through our proprietary audit tools and deliver two reports: a list of pages with potentially non-compliant words and phrases, and a PDF printout of your website that highlights any potential violations in bold. Practice managers can review and address findings systematically.
Let's talk about your medical marketing business —