eCommerce
Ask yourself a quick question: is my eCommerce platform converting? If the answer is anything but a resounding yes – it’s time for a change. Don’t lose money on an unappealing, dysfunctional website.
What we deliver.
Benefits of your own eCommerce store
With so many options available, choosing the right way to build your own eCommerce store can be overwhelming. Unfortunately, many business owners who are looking to build their eCommerce fall into the same trap; designing their website through a subscription-based, default DIY website builder. Although these platforms present themselves as effective, cost-effective options, they are limited in their abilities meaning that scaling your eCommerce business is difficult and ends up costing you much more in the long run.
Why choose a bespoke eCommerce website?
In a world of cookie-cutter eCommerce websites, to truly stand out and make an impression on potential customers, you need a tailored and bespoke website.
Quality Copywriting & Search Engine Optimisation Across Product and Category Pages
No good eCommerce website is complete without including SEO optimisation and high-quality copy! Here at Caffeinated Marketing, we offer both as part of our bespoke website-building experience.
Our eCommerce Website Development & Launch Process
Research & Client Questionnaire
We begin our process by conducting research into your business and industry to gain insight into your goals, target audience and competition. We also conduct a comprehensive assessment of your existing digital properties to determine opportunities for improvement and development. We also ask our clients to complete a detailed questionnaire to collate their specific requirements, preferences, and goals.
Website Development
Once we have thoroughly understood your requirements, we proceed to the website development stage. Our team of experienced developers will work on the project using the latest tools, technologies, and strategies to create a bespoke solution tailored to meet your unique needs. We design and develop the website with your brand identity in mind, with a primary focus on creating an intuitive user interface and seamless user experience. Our development team works closely with our design team, to ensure that the site looks polished and perfectly aligned with your business goals.
Adding Products
Once the core website structure is in place, our team will begin adding products, categories, and associated information such as prices, descriptions, and images. We have experience working with a variety of product types, such as digital products, variable products, and physical products. We ensure that products are added in an organised manner to facilitate easy browsing and buying by your customers.
Website Launch
The website launch will only take place once you are fully satisfied with the results. We will carry out extensive testing of all aspects of the site, from functionality to security, to ensure that everything is working smoothly and accurately.
Why Not Use Shopify?
Although Shopify is becoming a popular option for eCommerce stores. Shopify is quite expensive to run with its high monthly fees, especially for businesses just starting online. Shopify also doesn’t offer the same level of customisation as using WordPress + Woocommerce. We choose not to use Shopify because it is more aimed at creating basic eCommerce stores, not ones that can scale with your business.
How Long Would It Take?
Generally depending on the size of the online store, the development process can take anywhere from a week to a month. Sites with a large product catalogue can sometimes take more than a month. We can offer an expedited service if you are needing to launch your store ASAP.
Why Do You Use Woocommerce?
We build eCommerce websites upon Woocommerce. This is the most commonly used for eCommerce sites. Woocommerce provides an extremely flexible platform to build your store and custom features specific to your website.
What About SEO?
We can absolutely optimise your online store for SEO. We will look at what your best-selling product categories are and optimise them to rank for more search terms. Generally speaking, SEO optimisation can be easier for eCommerce websites due to the larger amount of content than traditional websites